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Rutronik and Elmos expand the franchise into the Americas with a focus on automotive semiconductor solutions

Starting June 1st, 2021, Elmos Semiconductor SE and Rutronik expand the existing franchise agreement for semiconduc- tor solutions into North, Central and South America. The partnership opens up new opportunities for both partners and strengthens their respective worldwide market positions.

Rutronik and Elmos expand the franchise into the Americas with a focus on automotive semiconductor solutions
Nick Donovan, Automotive Sales Manager; John Shorb, Vice President North America, Sa- rah Doty, Tactical Sales and Marketing Analyst (all Elmos); Holger Hartmaier, Sr. Account Manager ABU, Rutronik

The dynamic automotive market relies on innovative solutions that enable increa- singly complex systems to function efficiently and reliably. With ASSPs (Applica- tion-Specific Standard Products), Elmos is already the worldwide no. 1 in growth segments of automotive electronics. This includes ultrasonic distance measure- ment, gesture control, and ambient lighting in the vehicle interior.

Rutronik’s excellent sales network and comprehensive expertise in automotive electronics form a promising starting point for the acquisition of new projects. The use of ASSPs with a large number of functions on one chip also offers promising market opportunities in applications.

“Elmos offers numerous innovative products in the areas of driver assistance and safety systems, comfort electronics, infotainment and LED lighting systems. Rutronik has a unique combination of expert knowledge, networks and worldwide distribution. This makes the automotive business unit the ideal partner for us,” says Dr. Jan Dienstuhl, board member for sales and development at Elmos Semicon- ductor SE.

“The collaboration with Elmos will enable us to master upcoming challenges of the mobility market with state-of-the-art products and solutions. The partnership will further expand Rutronik’s extensive portfolio with innovative and price-competiti- ve standard and custom-designed semiconductors,” says Holger Hartmaier, Senior Account Manager Automotive, Automotive Business Unit (ABU) at Rutronik, Inc.

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