From now on also in South East Asia: Rutronik expands distribution for Elmos to a global level

The franchise expansion offers new approaches for innovative projects in the ASEAN markets.

The Rutronik Elektronische Bauelemente GmbH and the Elmos Semiconductor SE are expanding the existing franchise agreement and are now also cooperating for the ASEAN markets. By adding Southeast Asian countries such as Singapore, India, Malaysia, the Philippines, Thailand, Vietnam, Cambodia, Indonesia and Sri Lanka, Rutronik achieves a unique role as the first fully comprehensive global distributor for Elmos Semiconductor SE. For both partners, this results in new approaches and innovative projects that strengthen the respective, worldwide market position.

The dynamic automotive market depends on innovative solutions so that the increasingly complex systems function efficiently and reliably. With ASSPs (Application-Specific Standard Products), Elmos is already the global No. 1 in growth segments of automotive electronics such as ultrasonic distance measurement, gesture control, and ambient lighting.

"Rutronik's performance in 2021 has more than exceeded our expectations. In a short period of time, the Automotive Business Unit has managed to initiate and implement innovative and economically successful projects," explains Dr. Jan Dienstuhl, CSO at Elmos Semiconductor SE.

"That's why the expansion of our franchise agreement into the Southeast Asian region is a logical step that we deliberately brought forward by one year," adds Stefan Zwick, Director Business Planning & Distribution at Elmos Semiconductor SE.

"The cooperation with Elmos is an absolute enrichment for Rutronik and the ABU," Uwe Rahn, Director Automotive Business Unit (ABU) at Rutronik, is pleased to say. "We already have a large number of interesting project enquiries from Southeast Asia, which we will realise together with Elmos."

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