New partnership: IAR and Edge Impulse to provide IAR customers worldwide with integrated AI and ML capabilities

Embedded developers everywhere seek efficient ways to include ML and AI in their workflows. Cutting-edge technologies from Edge Impulse are now integrated with the market-leading developer solution IAR Embedded Workbench.

IAR, the world leader in software and services for embedded development, today announced a commercial partnership with Edge Impulse, the leading edge AI platform provider. The partnership is built on integrations between Edge Impulse’s platform and IAR Embedded Workbench, with full integration between the two products on a workflow level.

Engineers building applications with, for example, predictive capabilities can leverage Edge Impulse’s technologies to generate - and evaluate - predictive ML models. These models can be derived from real-time data or previously collected data to test the effectiveness and efficiency of the models. Furthermore, optimized C/C++ code can be generated at any point in the workflow and easily integrated into the embedded application. By leveraging the seamless integration between Edge Impulse’s platform and IAR Embedded Workbench, the engineer saves time (improves time-to-market) and optimizes the ML workload's code performance.

“The partnership with Edge Impulse puts ML and AI at our customers' fingertips. It is yet another testament to IAR's transformation, becoming the solution provider of choice for embedded development organizations, offering a platform where both IAR and our partners bring innovation and additional value to the customer experience”, said Richard Lind, CEO of IAR.

“We're thrilled to partner with IAR to help embedded engineers deploy AI on the edge quickly and easily with modern, enterprise-grade workflows,” said Zach Shelby, co-founder and CEO at Edge Impulse. “Using Edge Impulse with IAR and Arm^® tooling will enable the world’s best ML model efficiency across over 8,700 Arm targets.”

As part of the new business partnership, the tens of thousands of developers worldwide currently using IAR Embedded Workbench will be offered Edge Impulse’s solution as a premium add-on during Q4 2023, starting with introducing the solution to IAR’s current Arm customers.

“Developers are facing increasing software complexity that requires new development flows for optimized ML models,” said Paul Williamson, senior vice president and general manager, IoT Line of Business at Arm. “IAR and Edge Impulse’s partnership will accelerate innovation and offer the ML capabilities required for next generation IoT applications on Arm across areas including industrial automation, smart cities, healthcare and medical.”

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